Design to Innovate
"To be an EdNovator, spark your innovation with a creative mind and empower your teaching with an adaptive learning technology."—Boon Yih Mah, Ph.D., P.Tech., MCE
WeCWI Integrated Solutions, or WeCWIIS (网知写教综合方案 in Chinese), is a registered startup company established from 12 November 2021 to 8 June 2026 through the Business Innovation and Technology Commercialisation Centre (BITCOM), Universiti Teknologi MARA (UiTM). WeCWIIS is a technology licensing product of technopreneurship that combines an award-winning Web-based Cognitive Writing Instruction (WeCWI), invented by Assoc. Prof. Ts. Dr Mah Boon Yih, and entrepreneurship in offering solution-driven language and instructional consulting services. On 1 January 2020, WeCWIIS officially launched its comprehensive website, aptly named WeCWI Integrated Solutions: Design to Innovate, accessible at https://www.wecwi.com, based on its motto—design thinking to innovate teaching. The initiative represents a synthesis of WeCWI and entrepreneurial practices, aimed at commercialising the groundbreaking research findings of Assoc. Prof. Ts. Dr. Mah Boon Yih, the founder of WeCWIIS.
WeCWI
(Language Acquisition + Composition Studies + Cognitive Theories) E-learning = Language & Cognitive Developments
Web-based Cognitive Writing Instruction, or WeCWI (网络认知写作教学 in Chinese), is a hybrid language and instructional model for the development of web-based instruction (WBI) that contributes to instructional design and language development. WeCWI divides its contribution to instructional design into macro and micro perspectives. From a macro perspective, being a 21st-century educator begins with disseminating knowledge and sharing ideas with in-class and global learners through instructional and technological innovations. The micro perspective in instructional design highlights reading, discussion, and writing through pedagogical and theoretical insights. On the other hand, WeCWI’s contribution towards language development is divided into linguistic and non-linguistic perspectives. From the linguistic perspective, WeCWI focuses on literacy and language discoveries, while the cognitive and psychological discoveries are the hubs in the non-linguistic perspective. To provide a positive user experience for learners, WeCWI aims to create an instructional tool with varied interface designs while integrating fundamental theoretical and pedagogical principles to boost language and cognitive development.
Founder
WeCWI & WeCWIIS
Assoc. Prof. Ts. Dr Mah Boon Yih, a Professional Technologist, Microsoft Certified Educator, Microsoft Educator Trainer (2022-2023), Microsoft Innovative Educator Master Trainer (2021-2022) and Microsoft Innovative Educator Expert (2021-2025), is an Associate Professor at the Academy of Language Studies, UiTM Penang Branch, Malaysia. He holds three degrees: PhD (E-learning), MA (Applied Linguistics), and BAEd (Hons) in ELS. As the outcome of his doctoral thesis, he has become the founder of Web-based Cognitive Writing Instruction (WeCWI), an award-winning hybrid e-framework for instructional design and language development, and WeCWI Integrated Solutions (WeCWIIS), a solution-driven web-based educational consulting startup at https://www.wecwi.com. Assoc. Prof. Ts. Dr Mah is included in the Encyclopedia of Successful People in Malaysia & Singapore (8th Edition), Encyclopedia of Successful People in Malaysia (5th Edition), Who’s Who in Science and Engineering 2011-2012 & 2016-2017, Who’s Who in Asia 2012, 2000 Outstanding Intellectuals of the 21st Century (7th and 9th Editions), Top 100 Educators 2012, Dictionary of International Biography (36th-38th Editions), Who’s Who in the World 2013-2015, Top 100 Professionals 2015, Leading Educators of the World 2015, and 50 Fabulous Edutech Leaders 2019. In addition, he is also the winner of the World Education Congress Global Awards 2016: Education Leadership Award (for Excellence in Education, Leadership & Teaching), Rector’s Special Award 2017, Award for Excellence in eLearning 2019, The Top Best E-learning Award 2020, and Anugerah Pengajaran (Kelompok Sains Sosial dan Kemanusiaan) in UiTM AAU2020.
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